90% of digital fraud and targeted attacks start with phishing because every security system in the world is leaving everyone exposed.
MetaCert is the first company to apply Zero Trust to web links and Link Verifier is the breakthrough that can finally change the course of cybercrime.
Check the safety of links in text messages, email, apps, QR codes, and browsers – before opening them.
Security leaves individuals and organisations exposed because the industry relies on threat detection to recognise scams.
Detection can’t recognise new scams until someone else finds and reports them.
When a new scam appears, people use instinct and guesswork. The outcome depends on luck rather than protection.
They’re expected to make decisions that technology should make for them.
Cybercrime is expected to surge from £1 trillion a year to £14 trillion by 2029.
90% of cybercrime starts with phishing: digital fraud, investment scams, account takeovers, malware, and data breaches.
83% of phishing now targets mobile because phones create ideal conditions for deception. Small screens hide key details, notifications push people to act quickly, and there’s a built-in trust in whatever appears on the device.
The vast majority of phishing scams and targeted attacks begin with a dangerous link.
If the problem is the link, the only real solution is to verify links.
Stop treating links as safe until proven otherwise. Apply Zero Trust.
How is anyone supposed to know which links they can trust?
See if you can tell which links are safe and which are dangerous below, then click each one to see if you were right.
Is this safe or dangerous?
Is this safe or dangerous?
Is this safe or dangerous?
How is anyone supposed to know which links they can trust?
See if you can tell which links are safe and which are dangerous below, then click each one to see if you were right.
Is this safe or dangerous?
Is this safe or dangerous?
Is this safe or dangerous?
Criminals only need a handful of “clicks” to make their phishing scams profitable.
They only need 1 person to trust 1 dangerous link to compromise a business client.
Stop the click. Stop the attack.
This link is verified.
It’s safe to open.
This link isn’t verified yet.
Pause and check.
This link is dangerous.
Do not open it.
Zero Trust is the gold standard in cybersecurity because it rejects assumptions and verifies every user, device, and transaction. Unlike threat detection, which tries to spot danger after it appears, Zero Trust assumes nothing is safe until proven otherwise. Applied to URLs, it means every link is untrusted until verified as legitimate.
MetaCert’s Zero Trust for web links is an innovative approach to phishing and fraud prevention.
MetaCert’s Link Verifier technology gives banks and telecoms a simple way to protect customers from phishing-led cyberattacks.
Link Verifier makes it easy to confirm if a link has been verified as legitimate before opening it.
How it works
Other security products and services assume every new link is safe until it’s proven dangerous.
They only block it after it’s been reported, which is too late.
When Link Verifier tells you a link is unverified and it appears to come from a trusted organisation, you know something isn’t right and you should pause before you open it.
Other security products and services assume every new link is safe until it’s proven dangerous.
They only block it after it’s been reported, which is too late.
When Link Verifier tells you a link is unverified and it appears to come from a trusted organisation, you know something isn’t right and you should pause before you open it.
It takes just 2 minutes to get peace of mind. Cancel anytime.
MetaCert provides a lightweight API and code samples so your team can enable Link Verifier from inside your own app.
Once your app is installed, Link Verifier becomes available through the phone’s native share menu, allowing your customers to verify the safety of links across SMS, email, browsers, and all their apps, with no extra downloads or setup required.
Reduce fraud, protect brand trust, and prove to regulators that every payment link is verified.
Differentiate your network with visible phishing protection that works across SMS and messaging apps.
Give traders and investors real-time link verification before they sign in, transfer, or trade.
We make it easy for security vendors to offer customers a zero trust strategy for web links inside any product or service.