Zero Trust for
Web Links

Telling people to stay vigilant is ridiculous.

90% of digital fraud and targeted attacks start with phishing because every security system in the world is leaving everyone exposed. 

MetaCert is the first company to apply Zero Trust to web links and Link Verifier is the breakthrough that can finally change the course of cybercrime.

Check the safety of links in text messages, email, apps, QR codes, and browsers – before opening them.

iPhone screen showing an SMS message claiming to be from DHL with a suspicious delivery link, alongside the Share Sheet where a MetaCert option reads Verify Link with MetaCert.
iPhone screen showing MetaCert’s verification result with a green shield icon and confirmation that the link is verified, followed by an Open Link button.

People are told to stay vigilant when opening links because security systems leave them exposed.

Security leaves individuals and organisations exposed because the industry relies on threat detection to recognise scams.

 

Detection can’t recognise new scams until someone else finds and reports them.

 

When a new scam appears, people use instinct and guesswork. The outcome depends on luck rather than protection.

 

They’re expected to make decisions that technology should make for them.

Expecting people to rely on instinct is not an effective or reliable strategy for the future of banking and e-commerce

01

Cybercrime is expected to surge from £1 trillion a year to £14 trillion by 2029.

90% of cybercrime starts with phishing: digital fraud, investment scams, account takeovers, malware, and data breaches.

02

83% of phishing now targets mobile because phones create ideal conditions for deception. Small screens hide key details, notifications push people to act quickly, and there’s a built-in trust in whatever appears on the device.

03

The vast majority of phishing scams and targeted attacks begin with a dangerous link.

The unavoidable conclusion

If the entry point is the link, the solution has to start with the link.

Stop assuming links are safe until proven dangerous. Treat every link as untrusted unless it’s verified as legitimate. Apply Zero Trust.

When conventional security fails...

How are you supposed to know which links you can trust?

Can tell which links are safe and which are dangerous below?

https://mydhl.express.dhl

Is this safe or dangerous?

https://mydhl-delivery.com

Is this safe or dangerous?

https://dhl-delivery.com

Is this safe or dangerous?

One “click” is all it takes.​

Criminals only need a handful of “clicks” to make their phishing scams profitable.

They only need 1 person to trust 1 dangerous link to compromise a business client.

Stop the click. Stop the attack.

Link Verifier tells you when a link is verified as legitimate, unverified, or reported as dangerous before you open it.

iPhone screen showing MetaCert’s verification result with a green shield icon and confirmation that the link is verified, followed by an Open Link button.
Mobile security screen showing a grey shield warning that a link isn’t verified and requires caution.
Mobile security screen showing a red shield warning that a link is dangerous with instruction not to open it.

Welcome to

Zero Trust for web links. Trust no URL, always verify.

Threat detection and Zero Trust aren’t adjacent concepts. They’re opposing models with different assumptions, mechanics, and outcomes. One assumes traffic or URLs are safe by default unless risk is detected. The other assumes they’re untrusted by default unless legitimacy is explicitly established. There’s no meaningful middle ground between those positions.

MetaCert’s Zero Trust for web links is an innovative approach to phishing and fraud prevention.

MetaCert’s Link Verifier technology gives banks and telecoms a simple way to protect customers from phishing-led cyberattacks.

Join the club

Download the app

The moment you download MetaCert, Link Verifier is automatically added to the native share menu across every app on your phone.

Activate your free trial

There’s no need to add a credit card, you can cancel the trial at any time, and you don’t need to create an account. All you need is your Apple iCloud password.

Start verifying links

Activating your free trial enables Link Verifier, which is already built into the share menu across SMS, email, social apps, business tools, and web browsers.

Enjoy peace of mind

Welcome to the first security service designed to reliably protect you from fraud and phishing led cyberattacks.

No person protected by MetaCert’s Zero Trust phishing protection has ever fallen victim to online deception.

You have nothing to lose by trying it out today.

Bring Link Verifier to your customers​

MetaCert provides a lightweight API and code samples so your team can enable Link Verifier from inside your own app. 

Once your app is installed, Link Verifier becomes available through the phone’s native share menu, allowing your customers to verify the safety of links across SMS, email, browsers, and all their apps, with no extra downloads or setup required.

Banks & Payment Companies

Reduce fraud, protect brand trust, and prove to regulators that every payment link is verified.

Mobile Network Operators

Differentiate your network with visible phishing protection that works across SMS and messaging apps.

Crypto Wallets & Exchanges

Give traders and investors real-time link verification before they sign in, transfer, or trade.

Zero Trust Security Vendors

We make it easy for security vendors to offer customers a zero trust strategy for web links inside any product or service.