Link Verifier enables members to check whether a link is verified, unverified, or classified as dangerous before opening it. It also allows members to maintain a personal local safe list of trusted websites or accounts. These locally saved entries ensure that verified destinations are recognised automatically when opened in Safari. The safe list is stored entirely on the member’s device, never transmitted to MetaCert, and cannot be accessed remotely.
Paul Walsh, MetaCert’s founder, co-founded the global standard for content labeling at the W3C – the very concept of describing and classifying user accounts and web pages. That early work laid the foundation for trust on the internet long before phishing became the dominant threat.
He was also one of the first high-profile individuals to be impersonated by hackers, an experience that shaped his understanding of how fragile trust could be online.
MetaCert also holds patents that remain licensed today by the world’s top security vendors. Even as the company has moved beyond traditional detection, those patents still underpin anti-phishing and anti-malware technology inside the mobile apps people use every day. The fact that competitors continue to license MetaCert’s IP speaks to the depth of its innovation and credibility in the industry.
Where others stopped at detection, MetaCert went further. The company pioneered the concept of Zero Trust for web links – the idea that every link should be treated as untrusted until explicitly verified as legitimate. This shift from reactive to preventative is the first real upgrade in internet security in more than twenty years.
Paul’s career has been defined by anticipating where trust breaks down online, and building the frameworks to restore it. MetaCert and Link Verifier represents the culmination of that work: extending Zero Trust to the last unprotected frontier of the internet, the link itself.
Download and installation
Link Verifier is available exclusively from the Apple App Store. Once downloaded, it automatically integrates with the Share Sheet, Action Extension, and Safari Extension frameworks built into iOS. These frameworks are maintained and controlled by Apple, ensuring that only approved and sandboxed extensions can run on the device.
- Share Sheet: The Share Sheet is the system menu that appears when a member taps the “share” or “more options” icon on iPhones or iPads. It’s the same interface that allows people to send content through apps like Messages, Mail, WhatsApp, or social media platforms. Link Verifier is added to this menu as an available action.
- Action Extension: This Apple framework allows apps to perform specific actions on selected content, such as text or links, within other apps – without ever gaining access to the wider app data. When a member chooses “Check with MetaCert” from the Share Sheet, only the selected link is passed to the extension for verification. No other information is shared.
- Safari Extension: Within Safari, Link Verifier integrates directly into the browser’s share menu and can be used to check links on webpages. Safari extensions are sandboxed, meaning they operate in a restricted environment with no access to private browsing data, stored passwords, or message content.
Once installed, Link Verifier becomes available in most apps that support Apple’s Share Sheet or open links through standard iOS frameworks. These include Messages, Mail, Gmail, Outlook, WhatsApp, Telegram, Discord, LinkedIn, X (Twitter), Facebook, Messenger, Safari, Chrome, Brave, Edge, and Firefox, as well as other apps that allow link sharing.
How Link Verifier works
- The extension activates only when a member explicitly selects a link and chooses to check it with MetaCert.
- The selected URL is securely transmitted to MetaCert’s API, where it is verified against MetaCert’s registry of verified URLs.
- The API returns a simple classification result: verified, not verified, or classified as dangerous.
- No message text, email body, webpage content, or other metadata is sent with the lookup – only the URL.
- The extension does not run in the background, perform automatic scanning, or monitor any activity.
- Onboarding uses Apple’s secure authentication system. MetaCert never receives Apple ID data, passwords, or device identifiers.
Logging and metadata
MetaCert maintains limited technical logs of API requests for operational integrity.
- Logs record only timestamp, request type, and classification result.
- Logs do not include message data, Apple account information, IP addresses, or behavioural details.
- Logs are not linked to any individual or device.
Data storage and security
All communication between the extension and MetaCert’s API is encrypted in transit using HTTPS/TLS. Our infrastructure is hosted in secure, access-controlled environments. MetaCert stores no personal or identifiable data from Link Verifier members.
The design of Link Verifier ensures that only the URL submitted for checking is processed. Everything else – including the safe list – remains local, private, and under the member’s exclusive control.
MetaCert applies restrictive content security policies (CSPs) across all extensions to prevent loading untrusted external resources. All inputs are sanitised and validated to protect against injection or cross-site scripting attacks.