I found this report from Research and Markets, announcing the addition of the “Global EV SSL Certification Market 2015-2019”. But what it doesn’t include, is the massive opportunity missed by the companies that sell EV SSL certificates.

The Global EV SSL Certification market to grow at a CAGR of 32.52% over the period 2014-2019.

SSL is a security technology used for encrypting link between a server and a client such as a webserver and a web browser. EV SSL certification, which is a sub-category of SSL, offers a high standard of security to websites. This type of certificate assures the extreme level of identity assurance by providing green URL address bar. An EV SSL-certified website can be identified using features such as padlock display, a logo beside the company name, or a logo of the certificate authority. A digital certificate in a website authenticates the genuineness of a company or a merchant, thus helping end-users to trust a website to conduct online transactions.

Growing awareness among end-users about the security offered by various websites and web pages is one of the key trends being witnessed in this market. For instance, when searching for a web page in Google search engine, Google displays a warning about any insecure sites and asks users if they want to avoid entering them. Through this, consumer awareness about website security and SSL certification has increased.

According to the report, a continuous increase in security threats such as data theft, identity theft, and phishing has created the need for organizations to adopt advanced security solutions. Growing incidents of email hacking and password theft are driving companies to adopt EV SSL certificates.

Further, the report states that one key challenge in the market is increased network complexity. Growing usage of communication networks has increased the adoption of connected devices. This has increased a network’s complexity, resulting in high demand for an advanced level of security. Vendors are facing challenges in developing more advanced certification to secure the growing network.

The report doesn’t include the market size for security services that address the same problem but on different platforms. While EV SSL certificates address the growing concern around spoofed websites and phishing attacks on desktop computers, the technology doesn’t protect consumers from spoofed websites or phishing attacks that take place inside apps. As I’ve been writing about for some time now, the app world is the new playground for cybercriminals. It’s easier to spoof a mobile website than a desktop site. And with the exception of MetaCert’s Security API and Google’s new Safe Browsing API, not a single security company has a security solution on the app-layer to stop this type of attack. Do look at both ours and Google’s API documentation – they are world’s apart in terms of simplicity and capability. MetaCert’s is better.

I recently wrote a post entitled “How WebView has weakened the TCB of the Web infrastructure” – where I explain exactly how cybercriminals can easily attack consumers via the insecure app WebView.

For more information visit http://www.researchandmarkets.com/research/fqjj45/global_ev_ssl